Paste your ASIN
No account, no setup, nothing to fill in.
For Amazon sellers
Why aren’t shoppers choosing you?
Your numbers tell you something’s wrong. They don’t tell you what. Paste your ASIN and IDEA Brand Coach reads your listing and reviews the way a buyer does, then shows you the one change most likely to win the sale.
Free3 minutesNo account needed
69Trust Gap Score™ / 100
Example result · Guyology Labs
18/25IInsight
17/25DDistinctive
13/25EEmpathetic
21/25AAuthentic
Trust Gap widest at Empathetic
Decision Trigger™ · Recognition
Shoppers need to see their own worry described back to them.
Your first change
Open image 2 and bullet 1 with the customer’s own words. Move the credentials lower.
Sound familiar?
Your listing gets the clicks. Not the sales.
- Raised bids to buy more traffic
- Rewritten the bullets. Twice.
- Asked ChatGPT for a better listing
More traffic won’t fix a trust problem.
Somewhere between the click and the cart, shoppers hit a question your listing doesn’t answer. That unanswered question is your Trust Gap, and it’s why they buy from someone else.
How it works
Three minutes to your first move.
We read it like a buyer
Your listing and reviews are checked against the four things every shopper needs before they buy:
- IYou understand what I’m really buying
- DI can see why you’re different
- EI feel seen
- AI believe you
Get your first move
Your Trust Gap Score, the Decision Trigger™ most likely to change a shopper’s mind, and one change to test first.
Judged on the lift, not the language
What sellers and founders say
2×conversion rate
“Trevor delivered a strategic creative brief that gave our team immediate clarity and direction. Within weeks of implementing his recommendations, we doubled the conversion rate on a listing that had been significantly underperforming.”Resha Hovde, Co-Founder & CEO, Bold I’Land Provisions
“What stood out wasn’t just his insight; it was the direct impact his recommendations had on increasing the value of those businesses. You could literally see the lift.”
Martyn Williams
Owner, Kailash Herbals / Intuition Supplements
“Trevor helped us take our brand concept and, starting with the motivations of the target market, turned it into an IDEA Framework strategy we can build our business around long term.”
Michael Hancox
Founder, OmaOmaOma! Montessori Toys
“He’s built some of the most impactful brand training inside Titan, including his IDEA Framework, which has completely shifted the way our members approach branding.”
Athena Severi
Co-Founder, Titan Network
“AI gives you generic answers. IDEA Brand Coach gives you my judgement, built from a career working with top‑tier brands. On demand.”
Trevor Bradford is a branding expert who has spent 35 years in the creative industries working out why people choose one brand over another. He wrote the books on it: What Captures The Heart Goes In The Cart and The Decision Trigger. For the last 15 years he’s applied that thinking to ecommerce, as an Amazon brand owner himself and a mentor to 800+ sellers in Titan Network. IDEA Brand Coach is his method, on demand.
Brand work for Pfizer · Johnson & Johnson · Novartis · Chivas Regal · William Grant & Sons · Reckitt Benckiser · Boots · Superdrug
Straight answers
Questions, answered honestly
Is it really free?
Yes. The diagnostic needs no account and no card. Deeper tools, like the full customer profile and listing briefs, are paid.
What do I actually get back?
Your Trust Gap Score across four areas of shopper confidence, the Decision Trigger™ most likely to change their mind, your customers’ own words from your reviews, and one change to test first.
Why not just ask ChatGPT?
A prompt starts from what you type. IDEA Brand Coach starts from your listing and your customers’ own reviews, and reads them through a method built over 35 years. You get one clear finding to act on.
What if my product has very few reviews?
It can read your competitors’ reviews instead, and tells you clearly that the language comes from their customers, not yours.
Your conversion rate already told you something’s wrong. Find out what.
Run the free diagnostic →Paste your ASIN3 minutesFree